北京城市副中心超级体育文化综合体  DYNO CITY（在建）

业务范围：IP授权，项目管理及招商运营

Scope: IP licensing, project management, investment

项目是由DYNO中国与北京城市副中心联合打造的国际级文体旅融合项目，旨在通过“体育+娱乐+文化”的创新模式，构建辐射京津冀的都市文旅新地标。项目以“文体商旅一体化”为核心理念，深度整合DYNO集团全球体育赛事运营、娱乐IP开发及文化消费领域的资源优势，结合北京城市副中心的区位与政策优势，围绕“潮流体育”“冰雪娱乐”“运动生活”“娱乐体验”“运动教育”“艺术生活”“零售美食”七大核心板块展开，构建集运动、艺术、娱乐、生活方式、餐饮、购物于一体的全新都市中心。

Jointly developed by DYNO China and the Beijing Urban Sub-center, this international - scale cultural, sports, and tourism project leverages the "sports + entertainment + culture" model to create a new urban cultural tourism landmark for the Beijing-Tianjin-Hebei region. Guided by the concept of "integration of culture, sports, commerce, and tourism", it capitalizes on DYNO Group's global resources in sports event operation, entertainment IP development, and cultural consumption, combined with the location and policy advantages of the Beijing Urban Sub-center. The project focuses on seven core areas: trendy sports, ice and snow entertainment, sports lifestyle, entertainment experiences, sports education, artistic living, and retail & dining, forming a comprehensive urban hub for sports, art, entertainment, lifestyle, dining, and shopping.

项目与北京环球度假区形成“东西联动”的文旅格局，推动区域消费升级与产业协同。其创新模式不仅填补了京津冀地区高端文体消费场景的空白，更将通过国际资源导入与本土文化创新融合，助力北京建设国际消费中心城市，为城市副中心高质量发展注入新动能。

This project collaborates with Universal Beijing Resort to create an "east-west cultural tourism corridor", driving regional consumption upgrades and industrial synergy. Its innovative approach fills the void in high-end cultural and sports consumption in the Beijing-Tianjin-Hebei region, and through integrating international resources with local cultural innovation, it supports Beijing’s goal of becoming an international consumption center, fueling the high-quality development of the urban sub-center.